No fabricated metrics
We don't invent savings percentages, satisfaction scores, or "typical results." If a number isn't real and verifiable, it doesn't go on the site.
No fake testimonials
We don't publish invented reviews or stock quotes attributed to fake people. Any placeholder is clearly marked as illustrative until a real, attributed client testimonial replaces it.
Human-in-the-Loop content
AI helps us draft, but a human reviews and approves every blog post, report, and page before it publishes. Nothing goes live automatically, and nothing is "written by a bot" unchecked.
Honest AI disclaimers
AI can be wrong. Anything generated by our assistant or tools is a starting point, not professional, legal, or financial advice, and we say so where it matters.
How Assessment findings are made
Your Key Findings Report is built from your actual answers and your real business, reviewed by David, not a template with your name pasted in. Examples on the site are labeled illustrative.
How blog & newsletter sources work
Posts are sourced and reviewed before publishing, cite where claims come from, and only link to our own pages. The newsletter draws from those approved posts. Nothing auto-sends to your inbox without a human approving it.